Case Studies

Poolside led creative direction and content production for Spotify’s Verano Forever experience - a Miami event celebrating one of their most iconic Latin playlists. Our team oversaw every detail of the production set - from sound and lighting to art direction - crafting a visually cohesive shoot environment that mirrored the vibe of summer heat and Latin sounds.

During the day, we produced a range of assets including artist interviews, fan interactions, and a hero video featuring six standout Latin artists: Beéle, Myke Towers, Hamilton, Elena Rose, Luis Vázquez, and Rawayana. The night culminated in an invite-only event where each artist performed, bringing the playlist to life in front of fans, industry leaders, and Spotify guests. Post-production was just as intentional - we edited every asset in-house, ensuring the final content reflected the same clarity and cohesion established on set.